Opened September 2024, this was our very first space, and you never forget your first. Located on Fuencarral Street, one of Madrid’s most iconic shopping spots, this store marks where it all officially began. Drop by and feel the energy that started it all.

It’s more than just a flagship, it’s a milestone. The space is filled with nods to football and sport culture, which has always been part of our DNA. From the layout to the details, it reflects who we are and where we’re headed. Every rack, every wall, every corner has a piece of our story in it. If you’re ever in Madrid, you already know where to pull up.